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Ugly Betty & Desperate Housewives Free On 4oD

by Dave Parrack

Ugly Betty & Desperate Housewives Free On 4oDUgly Betty and Desperate Housewives fans in the UK will be able to watch their favourite programmes for free on their PCs from tonight.

Channel 4 has signed a deal with Disney ABC which means that all ABC Studios shows will be available on the online 4oD service for 30 days after they have originally aired.

Tonight’s Ugly Betty episode will be the first of the shows available to watch and the deal will cover subsequent seasons of Desperate Housewives, Brothers and Sisters, Reaper and Dirty Sexy Money.

Jeff Ford, Channel 4’s director of acquisitions and Film4 said:

“We want Channel 4 viewers to be able to see our shows in a format, time and platform to suit them and to make the process as simple as possible.”

“This deal means that viewers can now catch up on some of their favourite US shows, alongside home grown product, free of charge at a time convenient to them which can only be good news.”

The programmes will be free to watch, and the service will be supported by video adverts and sponsorships from multiple companies.

Jim Brehm, senior vice president of sales at Disney-ABC International Television said:

“We’re committed to working with partners who have strong brands in the digital space, like Channel 4, to enhance consumers’ viewing experience of our content, and expand its distribution.”

“Building on this partnership, we’re pleased to bring these series to UK viewers in a free, ad-supported model for the first time, allowing them to enjoy these much talked-about shows whenever, wherever and however they wish.”

4oD LogoThis seems like a really good deal for UK viewers, but personally I don’t like any of the shows mentioned. Ugly Betty annoys me, and I’ve yet to be able to sit through a full episode.

As for Desperate Housewives? Well, I’m not a female between the ages of 30 and 50, so it’s hardly going to be my cup of tea is it. I’m convinced that show is produced purely for women approaching the menopause and needing to know they still have it in them.

Good on Channel 4 though, this should push their new 4oD service and allow the network to experiment with an advert supported online channel.

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Posted in Announcements, Comedy, Cult, Drama, Internet, News, TV on October 19th, 2007

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